Baton Rouge healthcare providers have struggled to connect in an honest and authentic, Baton Rouge way. Being part of and serving the community for over 115 years, Baton Rouge General had the opportunity to do just that. We created a humorous campaign that captured the essence of Baton Rouge through the food, celebrations, and lifestyles—communicating that Baton Rouge General “gets” Baton Rouge and they know how to help its residents live happy and healthy lives.
Anticipation TV: A
Anticipation TV: B
Anticipation TV (campaign update): C
Anticipation TV (campaign update): D
Awards: Bronze Tellys
Role: Art Director
Agency: ndp agency