The difference between a trauma situation and preventing a trauma situation usually happens in a matter of seconds. Which is why VCU Health put such an effort into prevention education to break the cycle of trauma and to help the community avoid surprise. To push this message of prevention, we created an integrated campaign of print, digital, social, weather and time-of-day triggered OOH—presenting two different scenarios based around the same situation, showing how situations can turn if we’re not careful. By presenting these scenarios in an interesting way, we’d cause people to stop and think, leading to further trauma prevention.
Weather Triggered OOH
Rush Hour Triggered OOH
Time-of-Day Triggered OOH
Instagram Ads
GumGum Ads Targeted to Onscreen Content
Role: Art Direction & Design
Agency: ndp agency