We wanted to leverage VCU Health’s official medical sponsorship of the UCI bike race by taking advantage of the momentum from RVA’s cycling culture and launching VCU Health’s new community and employee health initiative along with it. We did this by using video to promote VCU’s sponsorship of the event, and creating vcushift.com—a site that featured staff testimonials as well as a downloadable Shift toolkit to spread the word about how “shifting” habits, big and small, can be the path to a healthier life. We also created internal campaign pieces to help motivate and get the staff involved.
vcushift.com
Awards:
Silver Cannonball, Richmond Show (vcushift.com)
Silver Telly
Bronze Telly
Role: Associate Creative Director (website), Art Direction & Design (everything else).
Agency: ndp agency